Hospitality
News, research and insights from the world of frontline work
What operators told us about the Budget
Spending a morning with Hospitality leaders at a recent briefing meant there was only one topic on everyone’s mind: the Budget. The conversation was honest, practical, and full of insights that cut through the noise.
Budget 2025: How it impacts the Hospitality sector
The Budget confirms what operators have been feeling for months: labour costs are rising, tax burdens are heavier, and consumer confidence is shaky.
The human advantage in an AI world: Insights from Ben Dixon at UKHospitality 2025
Sona’s CTO Ben Dixon breaks down what Agentic AI really is, how it differs from Machine Learning, and why it could revolutionise the Hospitality industry without replacing the people who make it special.
Understanding Agentic AI in workforce management: Essential insights for enterprise leaders
Understand Agentic AI: what it is, how it differs from machine learning, workflows, and chatbots, and why legacy WFM systems fall short. See real-world examples, learn how businesses can get started, and explore key terms in our Agentic AI guide.
Revolutionising Hospitality with the world's first Agentic WFM for the frontline
Discover how hospitality Agentic AI is transforming Hospitality operations with autonomous digital agents that forecast demand, optimise staffing, and uncover real-time insights—boosting efficiency and guest satisfaction.
AI, the frontline, and the future: How Hospitality can harness tech to power people
AI might feel like magic—but as Ben Dixon, CTO and co-founder of Sona, explained on the Hospitality Mavericks podcast, its real power lies in enabling people, not replacing them.
The strategies that drive a high performance People culture
Steve Rockey, People Director at The PIG Hotels, is joined by Sona's VP of Hospitality, Paul Watson, in conversation on the culture strategies that deliver high performance teams.
Sona Webinar Recap | Closing the gap: Strategies for workforce retention in Hospitality
Here are the main takeaways from Sona’s webinar on closing the labour gap in the Hospitality industry.
Paul Watson joins Sona as VP of Customer Success
We're very pleased to welcome Paul Watson as VP of Customer Success. Here's what Paul had to say about joining us from Fourth Hospitality.